Offering a truly five-star lifestyle, Realm Adelaide represented an important first test for the depth of the luxury apartment market in Adelaide. Never before had Adelaide been exposed to a ‘star architect’ in the form of Elenberg Fraser, nor a building that offered amenity that echoed a luxury hotel-style experience.
Developer Parallel Projects bought Urban Activation on in the project’s early stages, which paid dividends upon market launch. Working with Elenberg Fraser, Urban Activation created a product and pricing strategy that split the building into low, medium and high rise sections, ensuring the project would appeal to different market segments including both investors and owner occupiers.
Over 300 apartments sold by Urban Activation as at December 2019.
Realm Adelaide is the the most successful development of its kind and now holds the record for the most expensive apartment ever sold off the plan ($5.2 million).
The residential only tower rises above Adelaide at 132 metres high. The luxury residential development is almost complete and residents will be able to move in to their new homes in April 2020.